Gaining Traction
How to Develop Traction in Your Marketing Strategy
What is Traction?
Maintaining traction is important to keeping relevancy. It is indicative of having a firm grasp on how your product fits in the market. Traction shows that your efforts towards growth are working as you continue to move in the correct target markets.
Knowing Your Limits
Avoid spreading yourself thin by trying to accommodate every possible market for every possible audience. By understanding who you want to reach and meeting their desired needs, you can avoid trying to fit into every niche that is not who you want your brand to fall into. You can avoid spending money on advertisements for people who will not buy your work.
Defining your target audience by understanding your demographics. Outlining your audience helps you avoid wasting resources and maximizing the return on your campaigning efforts.
Three Uniques
In “The Magic of Traction” by Regent Bank, they ask that you know your three uniques. It boils down to…
Clarity – Knowing your audience and how YOU can meet their needs
Consistency – Maintaining growth not based off trends but by strategies designed to help you flourish
Credibility – Building brand authority and recognition in order to draw your target in and garner attraction
Marketing Strategies
You can begin by pinpointing a niche that has an opening and inserting yourself into that and expanding from there. It helps build the authority you need for recognition. Then you can leverage your growing brand to expand into the next space you can envision yourself and your work. Finally, you can use trackable data and analytics such as A/B testing, surveys, and other methods to measure what is working and what can be improved upon.
