Miranda Gates Is Asking If Your Work Is More Important Than Coffee?

Here’s a glimpse of what one expert thought about what it means to build an identity through branding…

“In the age of media, the marketing space is oversaturated with companies pulling for the consumer’s attention in a tug of war. You’re not only competing with others in your industry, but with all products available since consumers have a limited disposable income. I need to know why I should buy your book over a cup of coffee from Starbucks, and the odds that I’ll stumble upon your work without a marketing/brand strategy are slim. The written word is fading as the preferred format to consume media, so it’s important now more than ever to encapsulate what your work represents in an easily digestible spectacle of your work through marketing and branding to draw your target market in.”

- Miranda Gates

To read the full article and hear from other experts…

Click Here 🖋️

Pictured: Miranda Gates, Marketing Project Manager